Reimagining Water Filtration With California Pool Co.

Artisan Workshop's Refreshed Brand Identity and Website for California Pool Co.

Client Overview: California Pool Co. is a well-established pool service company that has been serving the Fallbrook, CA community for over a decade. They recently made a strategic shift to offer a groundbreaking reverse osmosis pool filtration service, allowing pool owners to clean their pool water without draining and refilling, thereby saving costs and preserving water supplies. The company approached Artisan Workshop, seeking assistance in rebranding their identity and marketing their innovative service effectively to their target audience with a new website.

Client Objectives:

• Create a refreshed brand identity that retains elements from the original brand while introducing new iconography to represent the reverse osmosis technology and connect more deeply with their California roots.
• Develop a compelling messaging strategy that communicates the benefits of the new filtration service clearly.
• Design and build a modern, user-friendly website to showcase the new capabilities and facilitate lead generation.
• Maintain recognizability within their community while positioning themselves as an industry leader in water-saving pool solutions.

Artisan Workshop's Approach:

• Discovery Phase: Artisan Workshop's team conducted an in-depth analysis of California Pool Co.'s current brand identity, target audience, and market positioning. They also studied the reverse osmosis pool filtration technology to understand its unique benefits.
• Brand Identity Refresh: The agency suggested retaining certain elements of California Pool Co.'s original brand, such as the colors and overall logo shape, to maintain continuity and recognizability. However, they introduced fresh, modern iconography to the logo, representing the reverse osmosis process subtly. The result was a visually appealing logo that combined familiarity with innovation.
• Messaging Strategy: To communicate the benefits of the new filtration service effectively, Artisan Workshop crafted a clear and concise messaging strategy. They highlighted the cost-saving and environmental advantages of the reverse osmosis process, emphasizing how it prevents the wasteful draining and refilling of pools while ensuring crystal-clear water quality.
• Website Development: With the branding elements and messaging in place, the agency proceeded to design and develop a new website for California Pool Co. The website's layout and user interface were designed to be intuitive and easy to navigate. Key features included a dedicated page detailing the reverse osmosis filtration service, interactive transparent pricing calculator, and an integrated contact form for inquiries and quotes.

Conclusion: Artisan Workshop's strategic approach to rebranding California Pool Co. and promoting their new reverse osmosis pool filtration service proved to be a resounding success. The refreshed brand identity, engaging messaging, and user-friendly website helped position California Pool Co. as a forward-thinking, eco-conscious industry leader in San Diego County. By effectively communicating the benefits of their innovative service, the company witnessed increased customer interest, improved brand recognition, and a positive impact on their community and the environment.